Mark has been an explorer all his life. Most curious about people, places, food and culture, he has traveled throughout Europe, South America, Africa, Asia, Australia, even the Antarctic. But his intuitive understanding of brands and people comes from years of experience in new product development; years as Strategic Planner and Planning Director at premier ad agencies Chiat/Day (Pizza Hut), BBDO (StimsonLane Wineries), Team One (Lexus); years as market researcher and professional moderator. Long before his marketing career, Mark was a professional bartender.
Mark has particular expertise building brands, creating change, developing concepts and in designing and conducting qualitative and quantitative research in the entertainment, restaurant and upscale luxury goods sectors with past and current clients like Bacardi, Dewar’s, Baja Fresh, Z’Tejas Grill, Dairy Queen, Nestle, Jamba Juice, Universal Studios Hollywood, Lexus, Apple, Gelson’s Markets (upscale California grocer), p.f. chang’s, Ruby’s Diner, El Pollo Loco and Baton Rouge Boardwalk.
Mark has lectured and taught advertising and creative development at Art Center College of Design in Pasadena, California.