Laura L. Martin
Laura Martin is a econometric marketing specialist with experience across all restaurant industry segments. Her expertise includes revenue management, marketing and media mix analysis, and real estate modeling.
Before joining RTS Martin work for Revenue Management Systems where she was responsible for driving new business in existing channels and growth and development strategy. She also helped launch new services and moved into international markets and retail industries. During her tenure, she delivered unprecedented revenue growth by expanding the client base while also improving operating margins, bottom line profitability and cash flow.
She broke new ground for RMS by launching and sustaining a successful new entry into the competitive retail channel as well as expansion of RMS into Paris. Martin helped fuel the most productive years in RMS history, and led the growth from 17 employees to over 110.
Prior to RMS, Martin worked for RARE Hospitality International in Atlanta where she served as Marketing Vice President for Bugaboo Creek Steakhouse. Martin spent her formative hospitality years at Metromedia Restaurant Group where she held key marketing positions and various accounting positions within the Steak and Ale and Bennigan’s brands. She also worked with Fricks/Firestone advertising agency and supervised the Logan’s Roadhouse account, a NRN Hot Concepts winner based in Nashville, Tenn.
Martin has a Bachelor’s of Business Administration degree in Marketing from the University of Texas, Arlington. She resides in Sarasota, FL with her husband and two children.