Fred LeFranc is President of Results thru Strategy, a consultancy that helps companies and senior executives implement strategies that deliver long-term success. As a change agent, LeFranc aids executives in modifying their behavior to emphasize their strengths, allowing them to focus on achieving extraordinary results.
LeFranc’s aptitude in strategic planning, leadership training, and business development has helped companies achieve increased sales and profits. As a board member at Fishbowl Marketing, a $10 million technology firm that pioneered the use of email restaurant marketing, he implemented a strategic planning process, resulting in an improvement of operating results and allowing Fishbowl to attract top senior management.
Most recently, LeFranc was President and CEO of Flat Rock Grille, a six-unit casual-dining restaurant group. Owned by three private equity firms, FRG hired LeFranc to refocus the brand and prepare it for growth or sale to a strategic partner.
Previously, LeFranc was President and CEO of The Ruby Restaurant Group, a $100 million, privately held company headquartered in Newport Beach, Calif. Ruby’s Diner operates 42, 1940s-style diners in California, Colorado, Pennsylvania, Nevada, Hawaii, and Washington. Under LeFranc’s leadership, the chain increased average unit volumes by 30 percent and a new Intranet and Business Intelligence system was developed.
Prior to joining Ruby’s Diner, LeFranc served as CEO, President and director of LT Acquisition Corp., owners of Louise’s Trattoria, a chain of trend-setting neighborhood restaurants. LeFranc engineered a comeback for the company through a variety of projects in design, concept development, food production, purchasing IT systems, and operational execution. His achievement was chronicled in Inc. magazine.
LeFranc began his career in 1976 at the Hilton Hotels in Chicago. He later went on to hold a position at the legendary Pump Room operated by Richard Melman’s Lettuce Entertain You Enterprises.