Frank Steed began his industry career as the doorman at the second T.G.I. Friday’s unit and rose to executive vice president within the next 18 years. Today, he is a leading expert at developing and rolling out domestic and international franchise programs.
Steed is currently helping a Dallas-based Results Thru Strategy client organize its fast-growing franchise business in the Southwest.
Before joining RTS, Steed was President and CEO of Romacorp., franchisor of Tony Roma’s Famous for Ribs. Although the chain already had a base of domestic company and franchised units, Steed signed agreements for more than 60 new international restaurants in South America, Europe, and the Middle East.
As President of the Bonanza and Ponderosa Restaurants for Metromedia Group, Steed created a centralized franchise system for the brands, including Bennigan’s, which heretofore had not been franchised. Within three years, Bennigan’s was 50 percent franchised through seed market programs and new area growth.
Steed has also been President and CEO of 300-unit Country Kitchen, where he repositioned the coffee shop chain to family casual-dining by overhauling building, décor, uniforms, and menu.
Steed has served on many non-profit boards, including Governors at University of North Texas School of Hospitality, Womens Food Service Forum, Dallas White Rock Marathon, and the Women’s Venture Franchise Program Advisory Board.