Dee Pettit is a veteran brand, licensing, and design specialist who helps companies turn change and uncertainty into opportunity.
Pettit most recently helped RTS assess a national brand in need of a turnaround strategy by reviewing its menu history and sales trends and then creating an in-store loyalty program that incentivized front-line employees.
Pettit launched her management career in 1991 as Regional Operations Manager for Compass Group, a multinational contract foodservice company, where she oversaw an account volume of $90 million and developed a culinary internship program.
During 22 years with Compass Group, Pettit rose from Regional Manager to Vice President. During that time she launched several new internal foodservice brands, designing the facilities, logos, new products, menus, and packaging for each. She also directed the creative development of Compass Group’s marketing program for the 2002 Winter Olympic sponsorship.
In 2003, as Vice President for Retail & Concept Development, Pettit oversaw the expansion of Caffé Ritazza into the Americas. She designed the coffee bar chain for retail, education, and business-industry venues. Caffé Ritazza was named a “Hot Concept” by Nation’s Restaurant News in 2005.
Pettit is a member of Women’s Foodservice Forum, Society of Food Management, Sustainable Packaging Coalition, and Transfair.org.