GUESTS UP 10%
SALES UP 10%
> Revitalized Brand
> New Guest Journey
> On-Trend Culinary
> Uniforms and Plates
> New Pricing Strategy
Garden Fresh brands (Sweet Tomatoes and Souplantation) are leaders in their category, but were experiencing negative traffic trends over an 8 year period.
While the operation had offered farm-to-table freshness since the 70s, they had not been getting credit for that story.
Our process included a brand renewal, improvements in food quality, atmosphere and messaging to create relevance with today’s consumer. We designed and managed a retrofit that gave the patrons more choice in their dining experience. In essence, RTS enhanced the overall customer experience from entrance to exit and even beyond the 4 walls.
With the renewed liveliness and vibrancy brought out by changes in concept, menu, atmosphere, seating and enhanced points of service, customer satisfaction increased by 15% in the remodeled stores, which was supported by increases in sales and guest count.
6420-A-1 Rea Road Suite 378, Charlotte, NC 28277 888-812-2150 firstname.lastname@example.org