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Welcome!

GUESTS UP 10%

SALES UP 10%

NATIONAL PRESS

> Revitalized Brand

> New Guest Journey

> On-Trend Culinary

> Uniforms and Plates

> New Pricing Strategy

 

REAWAKENING

THE CUSTOMER

EXPERIENCE.

 

Challenge

Garden Fresh brands (Sweet Tomatoes and Souplantation) are leaders in their category, but were experiencing negative traffic trends over an 8 year period.

 

While the operation had offered farm-to-table freshness since the 70s, they had not been getting credit for that story.

 

Solutions

Our process included a brand renewal, improvements in food quality, atmosphere and messaging to create relevance with today’s consumer. We designed and managed a retrofit that gave the patrons more choice in their dining experience. In essence, RTS enhanced the overall customer experience from entrance to exit and even beyond the 4 walls.

 

Results

With the renewed liveliness and vibrancy brought out by changes in concept, menu, atmosphere, seating and enhanced points of service, customer satisfaction increased by 15% in the remodeled stores, which was supported by increases in sales and guest count.

 

6420-A-1 Rea Road Suite 378, Charlotte, NC 28277     888-812-2150      info@resultsthrustrategy.com

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