Expertise

• Marketing Strategies
• Brand assessments
• Local Store Marketing
• Loyalty Marketing Programs

An accomplished strategic planner, public speaker and marketing educator, her expertise spans strategic marketing, planning and training, mature concept evolution, and new restaurant launches. Concurrently, she leads workshops and training seminars for audiences including owners, marketers, executives and unit-level managers.

In 1999 Karen founded KZ Marketing ("KZMI"), a marketing consultancy that serviced the restaurant industry. Immediately preceding KZMI's 1999 launch, Zaniker was Vice President of Tom Feltenstein's Neighborhood Marketing Institute ("TFNMI"), and head of the Northeast division. There she developed neighborhood and marketing strategies for fine, casual and quick service concepts, designed to increase sales through a unified operations/marketing system, loyalty and local store marketing, promotional activity and brand management.

Prior to TFNMI, Zaniker served on marketing teams developing and executing diverse growth strategies for the media-based Arby's Restaurants and neighborhood-based Bruegger's Bagels. She also served as marketing director for Corporate Healthcare Financing, Inc., where she initiated and developed direct-response and relationship marketing programs for the national sales team, and advised the company on strategic marketing restructuring, including reestablishment of its corporate brand identity.

Zaniker has worked with public and private companies across the country, including Lawry's Restaurants, Lettuce Entertain You, RARE Hospitality, California Restaurant Association, Bennigan's, Shells Seafood, Rock Bottom Breweries/Old Chicago, Miami Subs Grill and K-Bob's Corporation.

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