BRAND MESSAGING

AND MARKET POSITION.

 

Challenge

Technology vendor HotSchedules desired to clarify its brand message and market position after it had been acquired with four other technology companies. We therefore worked with HotSchedules’ management team to craft a clear brand identity that gave potential clients a strong reason to buy the vendors’ services.

 

Solution

We began by identifying key aspects of HotSchedules' business: Its purpose and its benefits (functional, emotional and aspirational) to customers. That process allowed us to establish HotSchedule’s brand DNA. It also helped us to create a brand message aimed at whomever Hot Schedules was meeting with: the CEO, CFO or VP of Operations. Our last step was helping management to pinpoint potential chains most in need of HotSchedules’ services.

 

Results

HotSchedules attributes an increase in revenue to its strong brand message and a greater ease in the sales process.

 

INCREASED REVENUE AND BRAND MESSAGING

 

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