Expertise

• Training Manual Creation
• On-site staff training
• Team Development
• Sports & Entertainment Concession Operations

Doug Fiedler began his career in hospitality in 1979 with Marriott International. Throughout the first eight years of his career, Doug quickly advanced through seven kitchen and catering management positions in the Chicago Downtown Marriott Hotel. Doug was then promoted to Director of Catering at the Schaumburg Marriott Hotel, and then quickly thereafter to Director of Catering at the Minneapolis Marriott City Center.

In 1991, Doug was promoted to Marriott Headquarters to assume the responsibility for catering sales and operations for all brands, worldwide. This role took Doug to over 40 new hotel openings and takeovers, all over the world. He had the opportunity to bring Marriott's spirit to serve to these new hotels, he also had the opportunity to assimilate different cultures into effective teams that met goals and delivered quality service to guests.

Additionally in this role, Doug inspired, created and delivered many training courses that were designed to increase sales, improve food and beverage knowledge, enhance creativity and presentation, and build service skills. His training audiences included all levels of Marriott management, ranging from General Managers to line level employees. Over the 12 years in this role, Doug trained thousands of Marriott associates around the world. It was in this role that Doug was first exposed to development of key performance indicators, or KPIs.

In 2000, Doug was promoted to The Marketplace by Marriott and given the responsibility for Product Development and Marketing. In this role, Doug expanded his food and beverage expertise into purchasing, strategic procurement and further development of KPIs. He worked extensively with the Marriott Brand Teams on new product development and marketing The Marketplace to Marriott franchisees. Doug also participated in developing Avendra's business plan, establishing KPIs, and led the development of the name, logo, web site, collateral, trade advertising, and press relations as Vice President, Marketing. Avendra is the hospitality industry's leading procurement services provider. It was formed in 2001 with traditional competitors including Marriott, Hyatt, Fairmont, InterContinental, and ClubCorp.

In 2004, Doug was promoted to Vice President, Account Management for Avendra. The Account Management group is responsible for revenue generation and client satisfaction. Over the years in this role, Doug and his group increased Avendra's purchasing power from $1.1B to $2.3B by using KPIs and collaborative goal setting with clients and suppliers. Doug helped create and deliver management tools, numerous KPIs, and systems reporting to support the new business. He also designed and delivered several training courses for new associates.

In December 2006, Doug created his own consulting business specializing in strategy development, people development, and process analysis. Today, his clients benefit from his hospitality industry expertise with customized strategic plans, specialized training development and delivery, key performance indicator (KPI) development, food and beverage creativity, catering and event management support, and customer service training. His clients include The Ritz-Carlton Hotel Company, Great Wolf Resorts, Marriott International, Phillips Foods, Foster's Wine Estates Americas, Jackson Dawson Communications, and Mercedes-Benz USA.

Doug's projects have included coaching executives and job seekers, assessing quality of food, evaluating labor cost, writing service standards and job descriptions, developing communication processes from Sales to Service, writing Service Standards workshops, developing catering product knowledge workshop, building new meeting products, managing pre-opening activities and purchases, and development of a Food School for General Managers, among other projects.

Doug is a graduate of Michigan State University's School of Hospitality and is active in his family's church, his children's schools, and Boy Scouts of America.

Back to Our Team List

Top